What's in a Name?
Take a look in your database and you are sure to find a few records with names like Mickey Mouse, James Bond and Lewis Hamilton. The challenge is to know which of these records are real and which are fake. Mickey Mouse is unlikely and James Bond unfortunate but when we searched for Lewis Hamilton in Linked-In, we found over 5,325 results. Letter combinations that form rude words are another problem. In addition to being a Canadian musician, Bruce Cockburn (pronounced co-burn) could become your biggest customer.
People will enter nonsense into your forms. Regardless of whether this is intentional or accidental, we need to be able to identify the legitimate records while preventing the time wasters’ data from polluting your database. LOLAMATIC makes this easy. Our proprietary rules know which names to block, which names to flag and which names to let through.