Your user enters their postcode and our postcode lookup returns all of the possible addresses within that postcode. All your user has to do is pick their address out of the list.
Your user starts to type their address and our as you type address lookup returns all similar addresses. All your user has to do is pick their address out of the list.
Nothing is more frustrating then returned post. Especially when it is part of a well thought through direct mail campaign. Even worse is that 54% of that post would have been opened had it reached it’s intended recipient. So not only have you wasted the money sending the mail pack, but you have lost the opportunity to convert more than half of those into potential sales.
Getting accurate address data starts with good form design using lookup and auto-fill wherever possible and adaptive prompts to help users correct their errors. If users manually type in their address, then you need field level validation to ensure that the address has all of its component parts. After you are sure it is valid you need to verify that the address exists. LOLAMATIC does all of this work for you without having to change your existing forms.
Better data quality leads to better marketing which results in more revenue with less cost. The steps for better data start with validating the data going into the field and verifying that it is accurate. Validation rules check that each field has all of its constituent parts and does not include any nonsense. Field verification analyses the values input into each field for accuracy – does the email work, does the street address exist and has the phone number been assigned.
LOLAMATIC is based on twenty years of building validation and verification solutions. It includes all of the rules we have found and uses the best verification partners. We then apply our experience to interpret the results and suggest the best next step for your prospect. It only takes about ten minutes for our implementation specialists to have the LOLAMATIC code up and running on your form